In 1996, Bill Gates wrote a paper entitled Content is King and he was quoted as saying “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Those words have never been more relevant than in today’s age of online business.
Every company is expected to have a website, but if the content on your site does not attract the reader’s attention within seconds and hold it, they will move on.
Engaging online content can apply to blogs, ads, articles or any other text on a website.
And while the written word is still important for online marketing, adding a video has become another important means of communicating your story. A good script for the video is vital, whether the presentation is a 30 second commercial or a 30 minute tutorial.
Contact me if you need to have new content for your site written or an edit of current information.