Profiles are written for inclusion in magazine articles, web content and marketing material.
The format of these profiles can range from formal to casual and generally range between 1,000 to 2,000 words. High resolution photos are attached to further add personality to the text.
While some personal profiles can be strictly factual, the style that is more apt to engage a reader is the telling of a story. Where is the person from? How did his/her career get started? What achievements or other success stories would they like to tell? What is the best part of their life now?
BC Broker magazine addresses current issues and profiles brokers in the BC insurance industry.
InsurancePeople magazine profiles brokers across Canada in the insurance industry.
Writing a corporate profile is done for a number of reasons, including launch of companies, celebrations of years in business, or general marketing needs.
These stories can range from 500 words to over 1,000, depending on the available space for the publication and the extent of information released.
As with regular stories in publications such as magazines, it is important to have a strong lead, or hook, to engage the readers. As the story continue, the content should be smooth and cover a number of areas including company achievements, high profile clients and more.
Ultimately, the end result of the profile could increase potential business for the company being profiled, showing its strength and reasons why clients should do business with them.
Contact firstname.lastname@example.org if you would like to have your company’s profile written.
EXPERIENCE DELTA magazine is a publication with stories centred around Delta, BC.