At some point, most companies or organizations will have a need to get information to media outlets or customers in a B2B or B2C (Business to Business/Business to Customer) format.
A press release is a short story format of information and if it is sent to a publication, often editors will cut down the content to fit the space allocated in the magazine or newspaper.
Condensing the most important information at the top of a press release is essential to ensure the message will be used in publications.
If a release is sent out for general reading purposes via mail or internet, the concern about length is less of an issue, but the high points of the story should still be up front.
Contact me if you have an event or product release to announce.